Marketing Communications
Create useful player information from a clear brief, preserve required content, and measure what the audience actually understood or could do.
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Keep the Brand and Requirements Intact
Identify which parts of an asset can be adapted and which require an approved source or owner.
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Write Copy People Can Use
Write an accurate message with one learning point and a usable action.
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Build and Measure a Campaign
Write a campaign brief with a defined audience need, message, action, and delivery plan.
What you’ll be able to do
- Identify which parts of an asset can be adapted and which require an approved source or owner.
- Write an accurate message with one learning point and a usable action.
- Write a campaign brief with a defined audience need, message, action, and delivery plan.
Assessment and renewal
Pass each module assessment · 80%