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All Programs
Foundation Program ~25 min
All Employees Foundations
The universal foundation. Two modules. About 25 minutes. One shared language for the whole organization.
2
Modules
~25 min
Duration
80%
Passing Score
12 mo
Recertification
Developed by Kahlil Simeon-Rose, Ph.D.
This curriculum is built on the Playbook open-source brand system.
Modules
1Module 1
15 minWelcome to Playbook
What Playbook is, the Knowledge Gap, informed choice, brand pillars.
Start module
2Module 2
10 minThe Two-Tier System
Tier 1 vs Tier 2, four-question checklist, top 10 stigma-free swaps.
Start module
Reference
Job aid · PDF
Playbook in 60 Seconds
The whole brand on one page — pillars, two-tier system, top stigma-free swaps. Keep it handy.
Download PDF1-page · US Letter
All Employees Certificate
Complete all modules to earn your certificate
What Comes Next
The role-based tracks build on this foundation. They’re available with an enterprise setup — get in touch to enable the right track for your team.
Frontline Casino
Casino floor, cage, host — face-to-face player tools and conversations.
Contact for access →
Frontline Mobile/Online
Chat, phone, email CS agents — in-app tools and chat-first patterns.
Contact for access →
Frontline Lottery Retail
Retail clerks — short tool kit, state-program referrals, 30-second patterns.
Contact for access →
Tier 2 Support
Support specialists — escalation signals, de-escalation, referrals.
Contact for access →
Compliance
Legal and regulatory — landscape, ad rules, audit process.
Contact for access →
Marketing Communications
Marketing and creative — brand system, content creation, campaigns.
Contact for access →