Brand Foundations
Put the Playbook brand into practice through design, voice, player journeys and measurement.
Modules
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RG Foundations
Three-layer RG framework, the Information Gap, and the two-tier content model.
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Visual Identity & Design
Adaptive identity, Tier 1 vs Tier 2 visual rules, color, typography, and WCAG 2.1 AA.
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Voice & Tone
Five Playbook voice dimensions, 10 stigma-free language swaps, tone register, cultural adaptation.
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Player Segmentation
Six Playbook segments, five product verticals, and behavioral cues for segment-aware messaging.
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Customer Journey
Five-stage player content journey, escalation sequences, myth-busting library, campaign scheduling.
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Measuring Success
NPS + semantic pairs Content Scorecard, Pulse/Full/Recall surveys, ship-or-revise decision tree.
Resources for the job
What you’ll be able to do
- Explain the three-layer RG framework — and why Playbook is built on the third one, not the first two
- Use the adaptive identity model to brief a designer on a new operator deployment
- Write a paragraph using the five Playbook voice dimensions — and spot when one is missing
- Name the six Playbook segments and explain why the same player can be in two segments at once
- Map the five-stage player content journey from Awareness to Support Seeking — and spot the most common stage we skip
- Build a Content Scorecard for a real piece using NPS + the semantic pairs that actually predict behavior change
Assessment and renewal
Pass each module assessment · 80%
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